Job Description

The Opportunity

We’re looking for a Marketing Assistant / Content Creator who is hungry, coachable, and ready to grow into a serious marketing professional. You don’t need a stacked resume or five years of agency experience. What you need is the drive to learn, the discipline to show up every day, and the curiosity to figure things out.

This role works directly with the Marketing Director and is deeply embedded in content creation, campaign execution, and brand building. You’ll be behind the camera, inside the CRM, drafting social copy, pulling reports, and helping shape how Trailstone shows up in the world.

Trailstone isn’t your typical insurance company. We’re building something different, a media-forward, tech-enabled brand in an industry that’s been doing things the same way for decades. Think less “corporate insurance office” and more “content studio that happens to protect people’s most important assets.”

Who You Are (This Matters Most)

We’re hiring for character first. If you check most of these boxes, we want to hear from you:

• Hungry to learn. You don’t wait to be told what to do. You ask questions, seek out answers, and take initiative when you see something that needs to happen.
• Coachable. You take feedback well, not just with a nod, but by actually applying it. You see coaching as an investment, not criticism.
• Reliable and consistent. You show up on time, follow through on what you say you’ll do, and don’t need to be micromanaged.
• Detail-oriented. You catch the typo. You notice when the brand colors are off. You care about quality even when no one’s checking.
• Positive under pressure. Deadlines, shifting priorities, and a fast-moving team don’t rattle you. You stay solutions-focused.
• Curious about content and marketing. You consume content intentionally. You notice what brands are doing well. You think about why certain things work.
• A strong communicator. You write clearly, speak directly, and aren’t afraid to ask for clarification when you need it.

Salary: $20.00 per hour

Benefits

Hourly Base Salary + Bonus Opportunities

Paid Time Off (PTO)

Health Insurance

Dental Insurance

Vision Insurance

Retirement Plan

Hands on Training

Career Growth Opportunities

Responsibilities

This role covers a wide range of marketing activities. You won’t be expected to master everything on day one, but you will be expected to lean in and learn fast.

Content & Media Production

• Film video content in Trailstone’s studio and at off-site locations
• Support interviews, educational content, social-first videos, and brand storytelling
• Assist with basic camera, lighting, and audio setup to ensure clean footage
• Upload, organize, and label raw video files for editing
• Help team members feel comfortable and confident on camera

Campaign Execution & Support

• Help develop and launch digital, email, social media, and content campaigns
• Support campaign timelines, content coordination, and publishing schedules
• Ensure campaigns go live accurately and on time
• Coordinate with internal teams to gather the assets and info needed for execution

Content Creation & Publishing

• Draft and edit social media posts, emails, and marketing copy
• Publish content across TikTok, Instagram, Reddit, Nextdoor, and email platforms
• Write captions, hooks, and platform-specific content
• Help maintain a consistent, authentic brand voice across all channels

Data & Reporting

• Collect and organize performance data across marketing channels
• Help build reports on engagement, reach, leads, and conversions
• Identify patterns in content performance and customer behavior
• Support the Marketing Director with regular performance summaries

Marketing Operations

• Maintain marketing asset libraries and digital file systems
• Help manage databases, lists, and internal documentation
• Keep campaigns, reports, and content organized and accessible
• Handle day-to-day marketing tasks that keep things moving forward

Requirements

None of these are dealbreakers. If you have them, great. If not, we’ll teach you:

• Experience with video production, editing, or camera operation
• Familiarity with social media scheduling tools or email platforms
• Exposure to HubSpot, Canva, Adobe Creative Suite, or similar tools
• Basic understanding of digital marketing concepts (SEO, paid ads, content strategy)
• A portfolio, personal brand, or side project that shows your creative energy
• Interest in or knowledge of the insurance industry